Preneed Revenue Calculator

Preneed Revenue Calculator

Created by John Ashworth  |  608-338-5052  |  [email protected]

Volume & contracts

At-need annual revenue
Preneed % of at-need
Avg contract value
Annual volume growth
Projection years

Commission & expenses

High commission rate
Low commission rate
Trust growth rate
Hi comm cash growth rate
Lo comm cash growth rate
Agent comp (% of gross)
Marketing (% of gross)
Shortfall acct (% of gross)

High commission track — detail


Track comparison — net position

High commission track: gross commissions fund all expenses (agent, marketing, shortfall). Net retained cash and shortfall account both compound at the hi comm cash growth rate.
Low commission track: same expense structure at the lower commission rate. Shortfall account grows at 3% carrier rate.
Trust track: full preneed premium enters trust and compounds at the trust growth rate. No commissions are generated — agent comp and marketing are paid entirely out of pocket. Trust net position = trust excess earnings minus cumulative out-of-pocket expenses.
All figures are projections for illustrative purposes only.